The New Srulik
Menswear Project - My inspiration for this project comes from Srulik, an iconic cartoon character created by the Hungarian artist Kriel Gardosh (Dosh). Shrulik is the diminutive of Israel. Dosh depicted Srulik as a young man wearing a Kova Tembel hat, biblical sandals and khaki shorts. He drew him as a pioneering Zionist and lover of the Land of Israel, a dedicated farmer who in time of need wears an uniform and goes out to defend his country. During the years, Dosh’s Srulik became a symbol of the Land of Israel – beautiful, lively, innocent... He represents the ideal of the Israeli Zabra who built with his own hands the land of Israel, its agriculture and its industry.
During my research I raised the question how relevant is Srulik today? Does he still stands as the symbol of the Zabra, or have the ideals that he represents lost their value during the years? Who is Srulik today?
During my project I have been absorbed into the world of the Thai immigrants who work as farmers in the kibbutzes, in agriculture, in construction which in the past were carried by the Israeli Zabra.
I was inspired by their clothes, their cagoules, their poutches, their checked buttoned shirts with holes under their armpits, their nylon coats, all those inspired me in the reproduction of the new Srulik, half Israeli "kibbutznik" and half Thai. What does it say about us?